Twenty-eight crashes every day.
That is the average number of wrecks statewide involving distracted drivers in 2023, according to a CDOT press release.
Now CDOT is partnering with victims of distracted driving for a new safety campaign. It is called “Heads Up, Phones Down, Colorado!” and promotes the new statewide ban on handling cell phones behind the wheel.
Clarissa Stratton, of Larimer County, is one of several victims speaking out. Her young son, Ollie, was riding his bike when he was struck and killed by a driver who was texting.
“Distracted driving is a silent epidemic that is claiming lives and devastating families. We miss our 10-year-old son Ollie dearly and grieve with those who have lost loved ones to this preventable crisis,” Stratton said in a statement shared by CDOT. “Colorado’s new hands-free law is a crucial step toward safer roads. Let’s all work to prioritize road safety by committing to undivided attention when driving. I ask that you do it for our Ollie.”
Studies show that using a mobile device while driving increases the risk of a crash by two to six times.
The new campaign continues all year with social media, paid ads, and a collaboration with key stakeholders, including AAA Colorado, the Colorado State Patrol, Bicycle Colorado, OtterBox and safety partners throughout the state.
Coming soon OtterBox will offer discounts on hands-free car mounts.
Penalties for violating the new hands-free law start with a $75 fine and two license suspension points for the first offense. First-time violators can have the charge dismissed if they provide proof of purchasing a hands-free accessory.
Repeat offenders face higher fines and more license suspension points. The law includes exemptions for individuals reporting emergencies, utility workers, code enforcement officers, animal protection officers, first responders and individuals in parked vehicles.