The X Games brand has a new head honcho, Jeremy Bloom, the Colorado native who split time between pro football and Olympic skiing when he wasn’t posing in magazines.
Bloom has big ideas for the biggest action sports spectacle of winter, like betting on athletes and a new team format to compete with Shaun White’s Snow League, debuting this March 7-8 in the Aspen-Buttermilk superpipe.
But maybe Bloom’s most controversial idea is bringing robots to the judging booth. For the first time artificial intelligence will help judge the ski and snowboard superpipe contests at X Games Aspen.
Bloom tells Snowboarder magazine, “AI will aim to explore the potential for enhancing objectivity, increasing fan engagement, and providing athletes with more insight into their performance.” It’s all about helping you understand why judges score the way they do, he continues.
Read on for Bloom’s full interview with Snowboarder.