Coming soon to the skies – pink Flight for Life helicopters.
Flight for Life owner, CommonSpirit Health, wants to rebrand the iconic orange choppers to match the hospital’s pink-purple logo.
CommonSpirit recently broke the news on Facebook and commenters are bashing the rebrand, calling it horrible, disrespectful and potentially unsafe. A pink-purple color scheme will be inadvertent camouflage at sunrise and sunset, writes one person.
Another commenter has launched a petition to reverse the rebrand, saying they successfully stopped another color change three years ago. It has gathered nearly 4,000 signatures in just over 24 hours.
Writes one petition supporter, Sarah from Breckenridge, “Flight for Life holds an immeasurable legacy that that will be brand-washed away with this change … JOIN the legacy, don’t extinguish it.”
For more than 50 years, since 1972, Flight for Life has been serving Colorado in blaze-orange choppers. The air ambulance was founded at St. Anthony’s in Lakewood. The I-70 mountain division is based at St. Anthony’s in Frisco.
In 2023, St. Anthony’s dropped the Centura brand when parent company’s CommonSpirit and AdventHealth split.