The most popular drink at Red Rocks? White Claw 

Sit back and crack a cold one: Red Rocks is the White Claw capital of the U.S.  

Denver Post claims the Morrison concert venue sells more White Claw hard seltzer than anywhere else in the nation.   

This past concert season, music fans bought over quarter-million cans of White Claw. That is one in four beverages sold at Red Rocks. 

And White Claw knows they’ve got a good thing going: The brand has partnered with Red Rocks for ads and promotions.